Brand Identity and Strategy
In 2010, the organisation re-branded as Acrow Formwork and Scaffolding from Boral Formwork and Scaffolding. Acrow’s heritage dates back to 1936 when first launch in the UK. The founder invented the Acrow Prop, an adjustable prop that is preferred by builders.
Acrow is one of the largest formwork and scaffolding companies for residential, commercial, civil and industrial in Australia. They have offices Australia Wide.
The Marketing Manager of Acrow approached us to develop collaterals for all their online and print materials for their business to showcase strong brand consistency and clear communications of their services and expertise.
Our brand strategy defines Acrow as an industry experts and innovator. We developed and produced website, corporate folder, internal newsletter, catalogues, corporate profile, capability statement and product brochures.
Acrow now has marketing materials which is consistent and showcase their point of difference in the market.