Acrow Formwork and Scaffolding

RE-BRAND

Acrow.

–  Brand Identity
–  Brand Strategy
–  Website
–  Catalogues
–  Corporate Folder
–  Marketing Communications
–  Environmental Graphics

Background


In 2010, the organisation re-branded as Acrow Formwork and Scaffolding from Boral Formwork and Scaffolding. Acrow’s heritage dates back to 1936 when first launch in the UK. The founder invented the Acrow Prop, an adjustable prop that is preferred by builders.

Acrow is one of the largest formwork and scaffolding companies for residential, commercial, civil and industrial in Australia. They have offices Australia Wide.

The Marketing Manager of Acrow approached us to develop collaterals for all their online and print materials for their business to showcase strong brand consistency and clear communications of their services and expertise.

Approach


Our brand strategy defines Acrow Formwork and Scaffolding, as an industry experts and innovator. We developed and produced website, corporate folder, internal newsletter, catalogues, corporate profile, capability statement and product brochures.

Acrow now has marketing materials which is consistent and showcase their point of difference in the market.

TESTIMONIAL

Melinda Petrie

Marketing Consultant

Acrow Formwork and Scaffolding

In my capacity as external MarComms consultant for Acrow Formwork & Scaffolding, I engaged the PSD team to partner with me to deliver a full suite of branding, marketing and communications strategies and objectives over a 14 month period. These included signage, advertising campaigns, marketing collaterals – online and print, as well as the design and development of the client’s website.

PSD’s approach is highly professional and collaborative. Their ability to ensure the brand was reflected across all marketing tools and strategies was highly commendable. The team at PSD attention to detail and execution was fantastic and the client were thrilled with the outcomes time and again.

I had the good fortune of discovering PSD just at the right time. I loved working with the team so much so that I have collaborated with them on other projects since and plan to again in the future!”

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