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Scott Beatty

Social Media for Business

The use of social media for businesses continues to rise.  Social Media is another digital platform to engage with your customers and potential customers.  It is also a great platform to interact with your customers on real time, in a positive way.

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The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How […]

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Brand Strategy

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. Consistent, […]

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