Classic Blinds and Shutters

MARKETING COLLATERAL

Classic Blinds.

–  Brand Consultation
–  Brand Strategy
–  Marketing Communications
–  Environmental Graphics
–  Website
–  Online Marketing
–  Video Production

Background


Classic Blinds and Shutters story began in 2004. A family owned business based in Newcastle, NSW, Australia.

They manufacture, supply and install blinds and shutters to commercial and residential properties in Newcastle and throughout the Hunter Region.

We were engaged by Classic Blinds and Shutters in 2011 to generate brand recognition and creation communication materials to reflect their point of difference.

Approach


Classic Blinds and Shutters had many competitors within the region. Their service offerings, quality of their custom products and customer care, differentiates Classic Blinds and Shutters from their competitors. We worked with them to understand their objectives and goals for their business as well as have a full understanding of their day to day business operations and delivery to their customers.

We created a ‘brand story’ for Classic Blinds and Shutters with a new identity (logo) and marketing collaterals to reflect their brand story. The result is consistent, strong brand positions that positions the company as leader in the industry.

Today, Classic Blinds and Shutters’ business have grown considerably and are the leading manufacturer, supplier and installer in the industry. Winning the 2015 Excellence in Innovation; finalist in the Hunter Manufacturing Awards; finalist in Branding and Marketing for 2017. We have become the brand custodians for Classic Blinds and Shutters. We are proud to be part of their successful journey.

TESTIMONIAL

Bev Fidler
Director
Classic Blinds & Shutters

We had our meeting with an external consultant to analyse all aspects of the business and our awesome branding kept coming up as one of our core competencies, strengths and competitive advances. You have been so very instrumental in making that happen. The re-branding we did in 2011 was one of the key factors in taking us forward. Great job and thank you.

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