Brand Identity and Strategy
Industrea Mining Ltd is a provider of safety and productivity-enhancing mining equipment with more than 700 employees across Australia.
They approached us early 2011 to develop a new brand identity to reinforce their expertise in the mining industry.
We created their brand ‘story’ with varied collaterals creating consistent and strong brand presence. The collaterals were also translated and distributed to China and Russia. The collaterals we designed and created were banners, corporate folder, brochures, corporate profile, signage, wall displays and designs for advertisements.
We provided brand design that is consistent and build strong brand equity, adding value to the business.
12 months after our collaboration, Industrea Mining was purchased by GE Mining for $700 million.