JR Prosperity Partners

RE-BRAND

JR Prosperity Partners.

–  Brand Consultation
–  Brand Strategy
–  Brand Identity
–  Brand guidelines
–  Brand Launch
–  Print Communications
–  Website
–  Environmental Graphics
–  Social media marketing

Background


JR Prosperity Partners provide wealth creation strategies through property. The process from initial customer enquiry through to final hand over of a property portfolio was disjointed. A more strealined approached required to ensure all consultants have the marketing material to effectively communicate the wealth creation process.

Approach


We looked through the client’s current approach to educating clients of the benefits of property investment and the communications were overwhelming and confusing.

By understanding the client’s business, we created a new logo/identity that symbolises the story of JR Prosperity Partners. Copywriting was provided to create the tone and voice, then a suite of fresh marketing collaterals that reflected their new brand.

We provided training to the staff members regarding their new brand and also a key speaker in their Brand Launch to present the new identity and brand to their networks and clients.

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