Brand Identity and Strategy
Pluim Group is a family owned construction company founded over 70 years ago on the Central Coast, NSW.
They approached us in 2013 as their business structure have changed. They wanted to create consistency in their brand collaterals, tell the story of their history and how their business improved and today known as Pluim Group.
Brand Guildelines were developed to ensure consistent use of logo and corporate identity throughout all their communication collaterals. This included logo identity, logo application, colour palette and breakdown for various applications, typography with font types and usage, stationery standards, uniforms standards and vehicle application standards.
The next step was to refresh their existing collaterals both offline and online, including a refresh design of their website.
The result of our collaboration, Pluim Group now has a brand identity that is strong and stands out from the crowd. It also sends out the message of their rich history and expertise in the industry.