Brand Definitions

Brand Definitions

BRANDING CENTRAL COAST & SYDNEY VIEW ALL ARTICLES The definitions that may change the way you market your business. All too often I hear people talking about brand, but what they are really talking about is their logo. So here it is, let’s see what the definition...
Customers First with NDIS

Customers First with NDIS

NOT-FOR-PROFIT BRANDING CENTRAL COAST & SYDNEY VIEW ALL ARTICLES With the introduction of National Disability Insurance Scheme (NDIS), the focus has switched from providers to customers. With the rollout of the National Disability Insurance Scheme, the consumers...
What is a Brand

What is a Brand

What is a Brand “A Brand is more than a name or logo. It is a promise and a contract with every customer with whom you are dealing” Sir Richard Branson A brand is not what you say it is. It is what your consumers says it is. Each consumer creates his or her own...
Defining A Brand

Defining A Brand

Defining A Brand Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: • Write down your company’s mission• The benefits and...