Brand Identity and Strategy
Travelling Fit was founded in 2000. They were the first Travel Company in Australia dedicated to the needs of the running community and their families.
Travelling Fit got us involved in 2011 to leverage and expand their growing business.
Travelling Fit started their own events and we developed a variety of print and online collaterals to incorporate this in their business.
We collaborated with Travelling Fit in creating an Event brochure that allows their consumers event options and pick the event they would like to participate in. With the creation of their website and email marketing program, it allowed their consumers to book events online up to few years ahead.
When Travelling Fit got their new, beautiful office on the beachfront of Terrigal, we assisted with the set up and design of their internal office space and front windows. We created other collaterals such as event and company advertisement, race bibs, and banners.
These collaterals communicates Travelling Fit’s brand and their brand story as specialist in travel and marathon specialist that offers a unique service in the marketplace.
To this day, we still collaborate with Travelling Fit and we are very proud of their growing success.