Brand Strategy Consultation

PSD Brand Design provides branding strategy consultation to help you create powerful brand communications to reach the right audiences effectively.

Branding and Marketing Strategy

A brand is only as good as the intelligence behind it. Our brand and marketing strategy team uncover valuable market and customer insights through targeted research. This information helps to solve business problems and provide the launch pad for effective and strategic marketing and brand communications to engage your customers and potential customers.

Our Brand Strategy Services

Market Research
Brand Positioning
Brand Voice and Personality discovery
Communication Strategy
Brand Naming
Implementation Planning

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Market Research

The true story of your brand comes from your consumers, the business foundations and your competitive advantage. PSD Brand Design see the connection of all three combine to provide brand insight that compels the aspiration of your brand.

From online research, client discovery sessions and focus groups, PSD provide a number of platforms to gain valuable market insights.

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Brand Positioning

A brand positioning strategy defines what you want your customers to think of when they think of your brand. It is about defining your brand’s relevance, differentiation, and credibility to your customers.

PSD find the niche in the market place that your brand owns. We help define your brand’s appeal, find what makes your brand different and position your offering through key messaging and creative implementation.

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Brand Voice and Personality discovery

Your brand personality is essentially what your brand would be if it was a person. After all, people connect with people every day. So do brands. Defining your brand personality and brand voice provides your brand with a unique identity. An identity which connects with your target audience and creates meaningful relationships with your consumers.

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Communication Strategy

Without a strategy of how, when, where and who you want your brand to connect with, you are throwing a dart in the wind with a blindfold on.

You might hit something if you are lucky, but you will be sure to spend a lot of time, effort and money to reach customers who don’t need your offering.

A well-designed communication strategy will have a purpose, provide focus and ensure your brand investment will provide valued outcomes.

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Brand Naming

Starting a new business, merging organisations or renewing a more established business and require a new name? Our brand naming service look at all aspects of a brand strategy to position your brand where it needs to be.

Our service includes:
– Competitor research and discovery.
– Target audience research
– Brand positioning & differentiation
– ASIC Business name search and domain name availability.

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Implementation Planning

Like a communication strategy, which defines what media platforms you will use to reach your customers, implementation planning looks at market timing, reaching customers at a time and place that will provide the greatest impact.