Our approach

Our agency work as brand consultants, creative thinkers, and designers across a variety of industry sectors. And, we love what we do for our clients.

Creative Brand Agency Central Coast

Our agency works as brand consultants, creative thinkers and designers across all sectors – and we love the challenge and opportunities this involves. Our client relationships are one-on-one so you’ll always be speaking to a principal at PSD Brand Design.

From the initial planning stages, through to final implementation, PSD Brand consultants provide you with valued experience at every stage of the brand development process.

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1. Brand Discovery

Our brand consultants first engagement with you is a discovery session to gain an understanding of your goals, visions, and aspirations. As a result, this provides the focus to meet the outcomes you desire. Understanding your business is just the beginning to crafting effective brands. The real story comes from your consumers, competitors, and your brand advantage.

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2. Communication Strategy

A strategy helps guide a brand and focus attention. Our marketing specialists consider everything from customer insights, communications, engagement channels, and measurement. The communication strategy keeps everyone on track with what needs to be done to achieve valued outcomes.

Communication strategy document
Brand Touchpoints
Brand personality development
USP Creation
Implementation timelines
Launch implementation strategy

3. Content Messaging

Brands are created from stories. And with a great storyteller, the brand conveys real value and resonates with its consumers. Content is a mechanism for delivering your story.

Messaging
USP Creation
Story Development
Content Marketing
Script Writing

4. Brand Design

It is at this point in the process we begin to put pen to paper so to speak. The strategy and the brand starts to take shape. This part of the process is one of the most diverse in its offering. We design everything from Logos and brand guidelines, brochures, sales materials, outdoor graphics, vehicle livery, and even office interiors and cutouts. If it is part of the solution to solve a business challenge – we design it.

Logo Design
Brand Identity Systems
Brand Design
Integrated Campaigns
B2B Corporate Design
Exhibition & outdoor media

5. Digital – Online Brand

Each online brand deserves its own personality, tone and voice to seamlessly integrate with offsite marketing. Although digital in its fundamentals is part of branding and a brands visual identity, the diverse offering of digital communications including websites, video content, search engines, and social media platforms, digital requires its own brand craft to implement effectively. Our team carefully consider user experience, interfaces, and technology platforms to create an online brand experience for audiences.

Digital strategy
Web Design & user experience
Web development
EDM design & email marketing
Video creation
Content marketing

6. Production Management

Working with you we deliver the brand to market. Managing social media, engaging with customers, staff training and brand launches are all part of what we do. We want to achieve the best outcomes for your business and will do (almost) anything to meet them.